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Dear Swarm FC Members,

I hope this message finds you well. It is with great enthusiasm that I share with you the ambitious vision we have for Swarm FC. Drawing from my extensive experience in professional soccer, both as a manager and a coach, I am committed to transforming Swarm FC into a leading soccer organization that will not only develop top-tier talent but also expand across the United States. With the Swarm FC model, the ambition is to bring a professional Soccer team based in Atlanta.

My journey in soccer has been from Professional player to youth Director to Professional Manager. After retiring as a player, I had the privilege of working under the then Preston manager David Moyes, who went on to manage Everton, Manchester United, Real Sociedad, Sunderland, and most recently West Ham. David gave me an opportunity to coach at the club. I quickly moved up to take charge of Preston’s Youth Academy and later the Youth Academy at Barnsley. My coaching education includes the UEFA C License, UEFA B License, UEFA A License, and the prestigious UEFA Pro License, along with the Academy Managers License and the UEFA Youth License.

I was appointed caretaker manager of Barnsley in November 2006. After a successful start, I was given the role permanently at the end of the year. Under my leadership, Barnsley fought against relegation and secured its place in the Championship at the end of the 2006–07 season. In December 2007, after an impressive start to the new season, I signed a four-year contract. One of the highlights of my career was leading Barnsley to a historic FA Cup win against Liverpool and a memorable victory over Chelsea, which took us to the FA Cup semi-finals at Wembley for the first time in 96 years. Successfully keeping Barnsley in the Championship for three consecutive seasons was a testament to our hard work and resilience of everyone involved.

Vision for Swarm FC

  1. World-Class Facilities
    We are committed to creating state-of-the-art training complexes featuring high-quality natural and artificial turf fields, indoor training facilities, modern gyms, rehabilitation centers, and cutting-edge technology to support player performance and recovery.
  2. Exceptional Staff
    Our coaching staff will comprise of experienced professionals with a successful track record in both domestic and international soccer. Our players will benefit from fitness trainers, medical professionals, and academic advisors, ensuring a comprehensive approach to their development.
  3. Comprehensive Player Development
    Our programs will focus on personalized development plans, competitive match exposure, and mental conditioning to prepare our players for the highest levels of competition. We have established strong pathways to college placements and professional opportunities both domestically and internationally. Our recent partnership with Brentford FC in the Premier League will help our players achieve their dreams on and off the field.
  4. Community Engagement and Expansion
    Swarm FC is a community-focused club. We will engage with local youth through camps, clinics, and outreach programs, fostering a love for soccer and healthy living. Our vision includes franchising Swarm FC across the United States, bringing our high standards and opportunities to young athletes nationwide. Ultimately, we aim to establish a professional team that will compete at the highest levels, serving as a beacon of excellence and a source of pride for all our members.
  5. Sustainable Growth and Financial Planning
    To support our ambitious plans, we will develop a sustainable financial model that includes seeking sponsorships, grants, and donations. Our goal is to ensure long-term stability and continuous improvement of our facilities and programs.

This vision for Swarm FC is not just about creating a soccer club; it is about building a legacy. It is about providing young athletes with the resources, support, and opportunities they need to succeed in soccer and in life. I am confident that with your support, we can make Swarm FC a powerhouse of player development and a symbol of excellence in soccer.

Thank you for being a part of Swarm FC. Together, we will achieve great things.

Sincerely,

Simon Davey
Executive Director, Swarm FC