Swarm FC Expands with Strategic Partnership — NOW Futbol Club Becomes NOW Swarm FC
May 16, 2025 — Atlanta, GA — Swarm FC proudly announces the integration of NOW Futbol Club into the Swarm network under the new banner: NOW Swarm FC.
This unification marks more than a name change, it represents a shared vision for transforming youth soccer development in the Huntsville, Alabama region and creating exciting opportunities for players and coaches alike. NOW Swarm FC will immediately benefit from Swarm FC’s robust infrastructure, access to elite pathways, and exclusive affiliation with Premier League club Brentford FC.
“Joining the Swarm FC family enhances everything we’ve built at NOW FC,” said Norbert Webley, Director of Coaching. “Our players and coaches will now step into a national framework backed by global standards, professional opportunities, and a true development-first culture, which has been the discriminator for the NOW brand since we opened our doors in 2013. We’re not just changing jerseys, we’re elevating expectations.”
NOW Swarm FC becomes an integral hub within Swarm FC’s national system, providing direct access to:
• Swarm National Team invitations for top players across age groups
• USL Select Series programming for high-level competitive opportunities
• Individualized player pathways to elite boys and girls programs across the Swarm national network
• A professional USL pathway, linking top players to pre-professional and professional tiers
• Comprehensive coach education via Swarm’s in-person and online learning platform
• Exclusive access to the Brentford FC Partnership, including coach mentorship, ID events, and international tours
• A proven development model emphasizing data-driven growth, character, and community impact
“This partnership reflects our belief that the best clubs are those who put players first and coaches in positions to lead with purpose,” said Simon Davey, Sporting Director of Swarm FC. “NOW FC has long demonstrated those values, and we’re excited to bring their talent and passion into the Swarm movement.”
For more information about Swarm FC or to inquire about programming, visit www.swarmfc.com or contact us directly.
For more information on NOW Swarm FC, please contact:
Norbert Webley
Owner/Director of Coaching, NOW Swarm FC
now@now-soccer.com
Be Together. Swarm Together.